wheub.blogg.se

Prvo izdanje knjige imalo je 35 poglavlja, dok ih je u drugom izdanju 54 na 1.368 stranica.

O tomu svjedoče brojna citiranja ove knjige. Odnosi s javnošću-teorija i praksa postali su nezamjenjivi u pisanju završnih, diplomskih i doktorskih radova, kao i znanstvenih i stručnih radova. Zahvaljujući svojoj cjelovitosti knjiga je uvrštena kao obvezna literatura na dodiplomskim, diplomskim i doktorskim studijima na više sveučilišta i visokih škola, poput: Zagreba, Sarajeva, Beograda, Skoplja, Podgorice, Mostara, Dubrovnika, Tuzle, Banja Luke, Splita, Osijeka, Zenice i dr. Znanstvenici s područja odnosa s javnošću slažu se da je riječ o „prvom hrvatskom cjelovitom udžbeniku za odnosa s javnošću“ (dr. Danas nije pretjerano reći da su Odnosi s javnošću-teorija i praksa „ispunili veliku prazninu u razvoju te mlade znanstvene discipline na prostoru jugoistočne Europe“ (dr. Ugledni teoretičari i mediji proglasili su je „Biblijom odnosa s javnošću“ (dr. Knjiga je, u vrijeme svoga izlaska, dobila sjajne recenzije. Prošlo je osam godina od prvog izdanja knjige Odnosi s javnošću-teorija i praksa. Tomića „moguće proglasiti kapitalnim djelom koje je obuhvatilo baš svaki segment odnosa s javnošću, i to toliko detaljno da s pravom može nositi naziv 'mjesta susreta' sa svakim detaljem ove profesije“ Damir Jugo tvrdeći da je Odnose s javnošću-Teoriju i praksu dr. Based of our findings it can be concluded that both groups require further training and the acquisition of practical experience to be able, at the highest level, to face, handle and successfully resolve crisis communication situations that were presented to them during the research. Students of public relations have a greater tendency to use active strategies compared to their counterparts studying business economics, who in turn display greater caution and passivity in their approaches.

By conduction of a comparative analysis of their responses and tendencies to use specific strategies, our research results show that there are significant differences between the two groups.

To test the differences in tendencies towards certain reactive strategies we used a survey methodology where students were presented with hypothetical situations. Namely, in the future students of business will assume overall management of organizations of different types, while their colleagues studying public relations will be in a position to lead the communication of these organizations, with both groups mutually cooperating.

In order to do so, we use two samples of undergraduate seniors at the University of Zagreb: business school students and public relations students. In this paper, we analyse the process of crisis communication, characteristics of known reactive crisis communication strategies and examine if there are differences in attitudes towards reactive communication strategies among future business professionals. For a corporation, a crisis is a circumstance in which it cannot function properly, which affects the organizational ability to function, prevents the achievement of goals, as well as the very survival of the organization.